💰 Origin: Finance★★☆
MRR
Monthly Recurring Revenue
The predictable revenue the company receives every month, coming from subscriptions or recurring contracts.
What it is
MRR is the central metric for subscription businesses (SaaS, membership clubs, plans). Unlike a one-off sale, it shows how much revenue is already "locked in" for next month.
MRR = Number of active customers × Average monthly ticket
Where else it shows up
🧩 Product
Used to measure the impact of plan/price changes or new paid features.
Example: A new mid-tier plan increased MRR by 15% in the first month.
📊 Data
Broken down into new, expansion, contraction, and lost (churned) MRR to understand where growth comes from.
Example: The data team builds a monthly report splitting how much of MRR came from new customers versus upgrades.
Related terms