🧩 Origin: Product★★☆
OKR
Objectives and Key Results
A way to set goals: a qualitative objective plus measurable results that prove it was reached.
What it is
An OKR has an Objective (where I want to get to, inspiring, qualitative) and 2 to 4 Key Results (how I know I got there, always measurable). Used to align teams around shared goals.
Where else it shows up
📣 Marketing
Sets acquisition/awareness goals in a measurable way, aligned with the company's objective.
Example: Objective: "Make the brand a reference in the segment". Key Result: "Increase organic traffic by 40%".
📊 Data
The data team is often responsible for measuring and reporting progress on other teams' Key Results.
Example: The data team builds the dashboard that tracks another team's churn Key Result weekly.
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