Project Manager
Coordinates deliverables across different teams, keeping timeline, scope, and outcome on track.
Essential vocabulary
OKR
Objectives and Key Results
A way to set goals: a qualitative objective plus measurable results that prove it was reached.
OKR also shows up in
Sets acquisition/awareness goals in a measurable way, aligned with the company's objective.
The data team is often responsible for measuring and reporting progress on other teams' Key Results.
Backlog
The organized list of everything still to be done, prioritized by importance.
Backlog also shows up in
Finance teams also keep a backlog of process improvements, reports, and automations.
Used to prioritize which analyses, dashboards, or data pipelines to build first.
ROI
Return on Investment
How much money came back relative to what was invested, as a percentage.
ROI also shows up in
Used to justify investing in a new tool, hire, or sales campaign.
Used to prioritize which features are worth building first, comparing team effort against expected impact.
MVP
Minimum Viable Product
The smallest version of something that already delivers real value and lets you learn from real usage.
MVP also shows up in
Used to test a new campaign or channel at a small scale before committing the whole budget.
A commercial "pilot" with a few customers before training the whole sales team on a new offer.
Good to know too
NPS
Net Promoter Score
A score from 0 to 10 that measures how likely customers are to recommend the company/product to someone else.
NPS also shows up in
Promoter customers become a source of referrals and sales case studies.
Promoters are invited to leave public testimonials and reviews.