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💰 Area
Finance
Managing money, investment, and the business's financial results.
💰 Finance★☆☆
📈
ROI
Return on Investment
How much money came back relative to what was invested, as a percentage.
ROI also shows up in
🤝 Sales
Used to justify investing in a new tool, hire, or sales campaign.
🧩 Product
Used to prioritize which features are worth building first, comparing team effort against expected impact.
💰 Finance★★☆
🔁
MRR
Monthly Recurring Revenue
The predictable revenue the company receives every month, coming from subscriptions or recurring contracts.
MRR also shows up in
🧩 Product
Used to measure the impact of plan/price changes or new paid features.
📊 Data
Broken down into new, expansion, contraction, and lost (churned) MRR to understand where growth comes from.