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💰 Area

Finance

Managing money, investment, and the business's financial results.

💰 Finance★☆☆
📈

ROI

Return on Investment

How much money came back relative to what was invested, as a percentage.

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ROI also shows up in

🤝 Sales

Used to justify investing in a new tool, hire, or sales campaign.

🧩 Product

Used to prioritize which features are worth building first, comparing team effort against expected impact.

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💰 Finance★★☆
🔁

MRR

Monthly Recurring Revenue

The predictable revenue the company receives every month, coming from subscriptions or recurring contracts.

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MRR also shows up in

🧩 Product

Used to measure the impact of plan/price changes or new paid features.

📊 Data

Broken down into new, expansion, contraction, and lost (churned) MRR to understand where growth comes from.

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